Dwight Darian, BSBA ’90, began working as creative director for the Kraft Sports Group in 2006. But if you ask him, going to his dream job every day hasn’t felt much like working at all.
As creative director, Darian is charged with branding all of the Group’s major organizations, including the New England Patriots and Revolution, Gillette Stadium, and Patriot Place. His work entails being a hands-on artist, managing creative staff, game-day and special event photography, and more. Wearing so many hats makes it a complicated job, but the nature of the work is rewarding.
“It’s great to be able to work in an environment that you’re passionate about. It comes out in your work,” Darian says. “True passion makes your work improve exponentially.”
Although a good portion of his daily work is art-related—Darian was a fine artist in high school and went to art school before he enrolled at Suffolk—he says his Suffolk business education is very influential on the job.
“It’s an important component for the project and personnel management. It influences your decision making, even if it’s a creative project,” he says.
Darian can also thank his business background for helping him land the job in the first place. He operated his own agency for 10 years, gaining familiarity with the Kraft Sports Group’s brand through two of his clients: the Patriots and Revolution. When the decision was made to bring the creative work in-house, Darian was the obvious choice to become Kraft Sports Group’s first creative director.
It's a position he is unlikely to give up anytime soon. "I don't plan on leaving unless I'm asked to leave," Darian says. "The talent across the board in this organization, I'd put up against any team in the country. It's outstanding. Plus, I work for the best owner in sports."